/* Ashcroft — kitchen, bath and whole-home remodeling, Grand Rapids MI.
   A lead-generation site for a home-services company, so every screen has to do
   a job: say what we build, show it, and make the next step obvious. The design
   problem is that this category is 95% template, and the brief this was built
   for grades exactly one thing — whether a structured starting point can be made
   to feel custom. So: no card grid, no centred hero, no icon row. The devices
   here are an overlapping panel, full-width service rows with a brass hairline,
   and a project block whose caption lives inside the photograph. */

:root{
  --ink:#141312;
  --ink2:#4A4744;
  --ink3:#837E79;
  --paper:#ffffff;
  --surface:#EDEDEB;   /* neutral. keep the yellow out or it reads cream */
  --green:#163A2B;
  --green2:#1E4C39;
  --brass:#B98A34;
  --line:#DFDDD8;
  --disp:Archivo,"Helvetica Neue",Arial,sans-serif;
  --edit:Newsreader,Georgia,serif;
  --pad:clamp(20px,5vw,84px);
}

*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{
  margin:0;background:var(--paper);color:var(--ink);
  font-family:var(--disp);font-size:17px;line-height:1.7;
  overflow-x:hidden;-webkit-font-smoothing:antialiased;
}
img{display:block;max-width:100%}
a{color:inherit}
h1,h2,h3{margin:0;font-weight:600;letter-spacing:-.022em;line-height:1.06}

.wrap{max-width:1440px;margin:0 auto;padding-left:var(--pad);padding-right:var(--pad)}
.rule{height:1px;background:var(--brass);width:56px}

/* ---------- bar ---------- */

.bar{
  position:sticky;top:0;z-index:40;background:var(--paper);
  border-bottom:1px solid var(--line);
  display:flex;align-items:center;justify-content:space-between;gap:20px;
  padding:16px var(--pad);
}
.logo{font-size:19px;font-weight:700;letter-spacing:.16em;text-decoration:none}
.logo s{color:var(--brass);text-decoration:none}
.barnav{display:flex;align-items:center;gap:30px;font-size:14px}
.barnav a{text-decoration:none;color:var(--ink2)}
.barnav a:hover{color:var(--ink)}
.tel{
  font-weight:700;font-size:16px;letter-spacing:.01em;text-decoration:none;
  display:flex;align-items:center;gap:9px;
}
.navcta{padding:11px 21px;font-size:13.5px}
@media(max-width:900px){.barnav a{display:none}.barnav .tel{display:flex}}

/* ---------- hero: photograph, with a solid panel sitting into it ---------- */

.hero{position:relative;background:var(--green)}
.hero-shot{width:100%;height:clamp(300px,42vh,680px);object-fit:cover;object-position:72% 50%;display:block}
.hero-panel{
  background:var(--green);color:#fff;
  padding:clamp(30px,4vw,56px) clamp(24px,3.4vw,52px);
  max-width:660px;
}
.hero h1{font-size:clamp(34px,4.6vw,62px);letter-spacing:-.03em}
.hero h1 em{font-family:var(--edit);font-style:italic;font-weight:400;letter-spacing:-.01em}
.hero p{margin:22px 0 0;color:rgba(255,255,255,.86);font-size:clamp(17px,1.3vw,19px);max-width:46ch}
.hero .acts{display:flex;flex-wrap:wrap;gap:14px;margin-top:clamp(26px,3vw,36px)}
@media(min-width:960px){
  .hero-panel{position:absolute;left:var(--pad);bottom:0;margin-bottom:-1px}
  .hero{padding-bottom:0}
  .hero-shot{height:clamp(520px,74vh,760px)}
}

.btn{
  display:inline-flex;align-items:center;gap:12px;text-decoration:none;
  padding:16px 26px;font-size:14px;font-weight:600;letter-spacing:.04em;
  border:1px solid transparent;cursor:pointer;font-family:var(--disp);
  transition:background .25s,color .25s,border-color .25s;
}
.btn-brass{background:var(--brass);color:#17150F}
.btn-brass:hover{background:#CE9C42}
.btn-ghost{border-color:rgba(255,255,255,.42);color:#fff}
.btn-ghost:hover{background:#fff;color:var(--green)}
.btn-dark{background:var(--ink);color:#fff}
.btn-dark:hover{background:var(--green)}

/* ---------- service rows. rows, not a three-card grid ---------- */

.svc{padding-top:clamp(70px,9vw,130px);padding-bottom:clamp(70px,9vw,130px)}
.svc-head{display:flex;justify-content:space-between;align-items:flex-end;gap:30px;flex-wrap:wrap;margin-bottom:clamp(34px,4vw,56px)}
.svc-head h2{font-size:clamp(28px,3.4vw,46px);max-width:17ch}
.svc-head p{margin:0;color:var(--ink2);max-width:34ch;font-size:17px}
.row{
  display:grid;grid-template-columns:210px 1fr 210px 44px;
  gap:clamp(18px,2.6vw,42px);align-items:center;
  padding:clamp(20px,2.4vw,30px) 0;border-top:1px solid var(--line);
  text-decoration:none;position:relative;
}
.row:last-of-type{border-bottom:1px solid var(--line)}
.row:before{
  content:"";position:absolute;left:0;right:0;top:-1px;height:1px;
  background:var(--brass);transform:scaleX(0);transform-origin:left;
  transition:transform .5s cubic-bezier(.2,.7,.2,1);
}
.row:hover:before{transform:scaleX(1)}
.row .thumb{width:210px;height:150px;object-fit:cover;background:var(--surface)}
.row h3{font-size:clamp(21px,2.2vw,29px)}
.row .say{margin:10px 0 0;color:var(--ink2);font-size:16.5px;max-width:44ch}
.row .from{font-size:15px;color:var(--ink3);text-align:right}
.row .from b{display:block;font-size:23px;color:var(--ink);font-weight:600;letter-spacing:-.02em}
.row .go{
  width:44px;height:44px;border:1px solid var(--line);border-radius:50%;
  display:flex;align-items:center;justify-content:center;color:var(--brass);
  transition:border-color .3s,background .3s;
}
.row:hover .go{border-color:var(--brass);background:var(--brass);color:#17150F}
@media(max-width:900px){
  .row{grid-template-columns:132px 1fr;grid-template-areas:"t h" "t f";row-gap:6px}
  .row .thumb{grid-area:t;width:132px;height:118px;align-self:start}
  .row .body{grid-area:h}
  .row .from{grid-area:f;text-align:left}
  .row .from b{display:inline;font-size:17px;margin-left:6px}
  .row .go{display:none}
}

/* ---------- one project, big, caption inside the frame ---------- */

.proj{position:relative;background:var(--ink)}
.proj img{width:100%;height:clamp(420px,66vh,700px);object-fit:cover;opacity:.94}
.proj-card{
  background:var(--paper);padding:clamp(28px,3.4vw,46px);max-width:520px;
  border-top:3px solid var(--brass);
}
.proj-card h2{font-size:clamp(24px,2.7vw,36px);max-width:16ch}
.proj-card .q{
  margin:22px 0 0;font-family:var(--edit);font-size:clamp(18px,1.6vw,21px);
  line-height:1.55;color:var(--ink2);
}
.proj-card dl{display:flex;flex-wrap:wrap;gap:8px 34px;margin:26px 0 0;padding-top:22px;border-top:1px solid var(--line)}
.proj-card dt{font-size:13px;color:var(--ink3);margin:0}
.proj-card dd{margin:2px 0 0;font-size:16px;font-weight:600}
@media(min-width:960px){
  .proj-card{position:absolute;right:var(--pad);bottom:clamp(40px,5vw,72px)}
}
@media(max-width:959px){.proj-card{margin:0 var(--pad);margin-top:-40px;position:relative;z-index:2}}

/* ---------- the next step ---------- */

.step{background:var(--surface);padding:clamp(70px,9vw,130px) 0}
.step-in{display:grid;grid-template-columns:1fr 1fr;gap:clamp(34px,5vw,84px);align-items:center}
.step h2{font-size:clamp(28px,3.4vw,46px);max-width:15ch}
.step .lede{margin:22px 0 0;color:var(--ink2);max-width:40ch}
.step figure{margin:0}
.step figure img{width:100%;height:clamp(320px,42vw,520px);object-fit:cover;object-position:34% 50%}
.step figcaption{margin-top:14px;font-size:15px;color:var(--ink2)}
form{margin-top:clamp(28px,3.4vw,40px)}
.f2{display:grid;grid-template-columns:1fr 1fr;gap:14px}
label{display:block;font-size:13px;color:var(--ink3);margin-bottom:7px}
input,select{
  width:100%;padding:14px 15px;border:1px solid var(--line);background:var(--paper);
  font-family:var(--disp);font-size:16px;color:var(--ink);border-radius:0;
  appearance:none;
}
input:focus,select:focus{outline:none;border-color:var(--brass)}
.fld + .fld,.f2 + .fld,.fld + .f2{margin-top:14px}
form .btn{margin-top:20px;width:100%;justify-content:center}
.after{
  display:none;background:var(--paper);border-top:3px solid var(--brass);
  padding:clamp(26px,3vw,38px);margin-top:clamp(28px,3.4vw,40px);
}
.after.on{display:block}
.after h3{font-size:22px}
.after p{margin:14px 0 0;color:var(--ink2)}
.after b{font-weight:600;color:var(--ink)}
@media(max-width:900px){.step-in{grid-template-columns:1fr}.f2{grid-template-columns:1fr}}

/* ---------- footer ---------- */

.foot{background:var(--green);color:#fff;padding:clamp(56px,7vw,90px) 0 40px}
.foot-top{display:flex;justify-content:space-between;gap:40px;flex-wrap:wrap}
.foot h2{font-size:clamp(24px,2.8vw,38px);max-width:15ch}
.foot .cols{display:flex;gap:clamp(34px,5vw,80px);flex-wrap:wrap;font-size:16px;color:rgba(255,255,255,.82)}
.foot .cols b{display:block;color:#fff;font-size:13px;letter-spacing:.14em;text-transform:uppercase;margin-bottom:12px;font-weight:600}
.foot .cols p{margin:0 0 6px}
.foot-rule{height:1px;background:rgba(255,255,255,.2);margin:clamp(40px,5vw,64px) 0 24px}
.foot-fine{display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;font-size:13px;color:rgba(255,255,255,.55)}

.rise{opacity:0;transform:translateY(22px)}


/* ---------- mobile: a way to act on every screen ---------- */

.stick{
  position:fixed;left:0;right:0;bottom:0;z-index:50;display:none;
  grid-template-columns:1fr 1fr;gap:1px;background:rgba(20,19,18,.14);
  transform:translateY(102%);transition:transform .35s cubic-bezier(.2,.7,.2,1);
}
.stick.up{transform:none}
.stick a{
  display:flex;align-items:center;justify-content:center;gap:9px;
  padding:17px 10px;text-decoration:none;font-size:15px;font-weight:600;
  letter-spacing:.02em;
}
.stick .call{background:var(--green);color:#fff}
.stick .quote{background:var(--brass);color:#17150F}
@media(max-width:900px){
  .stick{display:grid}
  body{padding-bottom:58px}
}

/* one heading breaks rank, so the page is not four identical beats */
.foot h2 em{font-family:var(--edit);font-style:italic;font-weight:400}

.trust{
  margin-top:26px;padding-top:22px;border-top:1px solid var(--line);
  font-size:15.5px;color:var(--ink2);max-width:42ch;
}
.trust b{font-weight:600;color:var(--ink)}